after months of rumors, Yahoo n Microsoft finally announced a 10-year search deal on Wednesday (July 29th, 2009). an effective way to battle Google? under the deal, Microsoft will power Yahoo's search with Bing search engine while Yahoo manage the sales for both companies' advertisers. no money involved, just ad revenue. the deal is expected to close in early 2010, but it will take about 2 years to fully integrate the 2 companies' systems.
if you find it shocking that Yahoo, after Google, one of the most popular search engine, is giving up its core business, it is not true. Yahoo applied Google search engine into its site for nearly 10 years now. Yahoo's formal search engine was the least effective, lacking scalability.
will this be the new era?