Friday, July 29, 2011

Black Eyed Peas: Just Can't Get Enough (2011)

Black Eyed Peas - Just Can't Get Enough

"Just Can't Get Enough" was the second single of their sixth album, The Beginning (2010). according to the group, this electro song was an attempt to bring out the voice of their band female member, Fergie. however, the song was later described having the typical Black Eyed Peas formula, which they insisted other than sweetness that cut through the electronic studio with warmth, her voice held something even more exciting.

its music video was filmed in Japan just 1 week before the Touhoku (東北) Earthquake n Tsunami (津波) took place on the 11th March 2011. it was shoot over a 3-days period in Tokyo while they were on tour. because of the coincidence, they added in a caption at the beginning of the music video "This video was filmed in Japan one week before the earthquake and tsunami. Our thoughts and prayers go out to all the people of Japan. We love you.". the video ended with a message that encourage the viewers to donate to the Red Cross. the video received many positive reviews from critics, especially the fact that the clip was filmed in Tokyo just 1 week before the devastating earthquake gave the video even more depth n distress feeling to it. it definitely had me pay more attention to its video background, which was so often n so easily taken for granted.

3 comments :

  1. Love BEP they have great music videos..

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  2. I think I have got enough from them. Because....now....they are music sounds a bit too alike already.

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  3. It's really great that they ended the video with the message.

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