Avril is taking Abbey Dawn global! on 6-8 July 2011, Avril traveled to Germany debuting her fashion line at the annual Internation Bread & Butter trade show in Berlin. in 2008, Avril partnered with national retailer, Kohl. the partnership ended 2 years later, but Avril continues her effort to bring this personal brand to the next level by introducing it to the world.
Avril creates her fashion line through inspiration of life, music n travel. her love for bold color n metallic foils greatly influence the color scheme for Abbey Dawn, which mostly features loud graphics with solid white or black background. her latest design shows her support for Japan, which 100% of its net profit goes to the "Comfort for Kids" program, launched by Mercy Corps to bring hope to children of Japan. AbbeyDawn.com was launched in December 2010, selling all the latest additions at affordable prices, including her 2 fragrances, Black Star (2009) n Forbidden Rose (2010). by expanding her sales to international, AbbeyDawn.com has been so successful all thanks to the support of Avril's fan from around the world.